AI Insights · Timothy · April 2023
Top 5 Play Pass Games on iOS in the US - Q1 2023
Explore the performance of the top 5 Play Pass games on iOS in the United States during Q1 2023. Detailed insights on downloads, revenue, and active users reveal the trends for each app.
During the first quarter of 2023, the top 5 Play Pass games on iOS in the United States showcased notable trends in downloads, revenue, and active user metrics. Here's a closer look at the performance of each app, based on data from Sensor Tower.
Disney Coloring World from StoryToys Limited experienced a slight decline in weekly downloads, starting at approximately 38.5K in late December and ending at around 16.2K by the end of March. Revenue peaked at around $85K in the first week of January, with a gradual decrease to approximately $66K by the last week of March. Active users followed a similar trend, dropping from around 72.3K to roughly 49.8K over the quarter.
LEGO® DUPLO® WORLD, also from StoryToys Limited, saw a consistent decline in downloads, starting at about 20.8K and decreasing to around 7.8K by the end of March. Revenue showed a significant rise mid-quarter, peaking at approximately $62K in the week of February 20 before dropping to around $36.7K by the end of March. Active users decreased steadily from about 32.6K to 19.3K throughout the quarter.
Hungry Shark Evolution by Ubisoft maintained relatively stable download numbers, fluctuating between 21K and 31K. Revenue remained consistent, averaging around $20K weekly with minor fluctuations. Active user numbers showed a gradual decline from approximately 142.6K to 127.1K over the quarter.
Pixel Art － Color by Number from Easybrain Ltd saw a decrease in downloads, starting at about 28K and ending at around 14.4K. Revenue showed a similar trend, with a peak of approximately $22K in late February, stabilizing around $18.8K by the end of March. However, active users increased from roughly 379K to 398.5K over the same period.
Flow Free by Big Duck Games LLC exhibited strong performance in downloads, with numbers ranging from 40.2K to 58.2K. Revenue remained relatively stable, averaging around $18K weekly. Active users saw a significant rise, starting at approximately 1.75M and reaching 2.24M by the end of March.
For more comprehensive insights and data, visit Sensor Tower.
